Is there life after working for the big names of wine making, after all the trophies and media about your big name wines? You bet there is, and unsurprisingly it involves making more trophy winning wines. John Duval had a stellar career at Penfolds, including a 16 year long stint as the Chief Winemaker, responsible for the crafting of Penfolds world renowned Grange. Under his guidance, Penfolds we...
The really big boys of brewing, the multinationals for example, spend a lot on market research and marketing, in some cases more than the GDP of a small country, working out when to release a beer, how to market it, what to make it look like. The aim is to create a brand that has a very distinctive image in terms of packaging and is easily marketed, leveraging off other arms of company (if there ...