summer
What the hell is a “Summer” beer?
Most sports are broken up into summer and winter: Cricket for summer, rugby for winter for example. Whilst I firmly believe that beer is a 365 days of the year sport, there are definite times of the year when some beer work and some don’t. No-one has ever finished mowing their yard in Australia in the middle of January and said “what I need now is a pint thirst quenching stout”, they reach for the...
Summer Lovin
Crikey it’s been warm the last few weeks, as I sit here writing this its 9.30am in February, and already 38 degrees outside, and I’ve already got that uncomfortable trail of sweat running down my back, the cicadas are chirping away, and the uniform for the day has been singlets and shorts. As the summer heat hits these highs, I find my tastes change. Not just from avoiding the big hearty stews, r...
Australia Day 2014, Music and beer
The beer industry is in a funny sort of spot lately. The average consumption of beer is decreasing, but yet the growth in craft beer has never been more active than it is now. There has been more craft breweries pop up over the course of the last few years than there are pimples on a teenage school boy. One of my mates recently said it was kind of like the music scene during the late 70’s and earl...
Beer Rant – up on my soapbox
Beer is remarkable. It can raise emotions and opinions in the same way as politics and religion. People who drink beer generally have a view on the it. Sometimes it’s the ad’s, more-often it’s the over-all brand or price, often quite oft handed responses like “oh they make shite beers” Last year I reviewed Summer Bright Lager, that column was criticised, labelling my reacti...
XXXX Summer Bright Lager
Gee, the big boys of brewing must spend some money on marketing research. Working out when to release a beer, how to market it, what to make it look like and so on. The team at XXXX for example couldn’t have got their new low carb release “XXXX Summer Bright Lager” any more spot on for timing and appearance… perhaps they should have spent the same amount on creating a better taste though. T...