berri

Magic Box Wines

I’ve often remarked in these columns how marketing departments dictate what wines the winery make. Sometimes I think they get it wrong, the marketers are aiming for a certain segment and just miss it. It’s either a touch too soon, too late or the final product they are aiming for just didn’t line up with what was available for the winemakers to work with. But every now and again they get it right,...

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