casella
Magic Box Wines
I’ve often remarked in these columns how marketing departments dictate what wines the winery make. Sometimes I think they get it wrong, the marketers are aiming for a certain segment and just miss it. It’s either a touch too soon, too late or the final product they are aiming for just didn’t line up with what was available for the winemakers to work with. But every now and again they get it right,...
Casella Family Wines
Growing up on his family’s farm in NSW’s Griffith, John Casella wanted more than just to run the little winery with a hand turned wine press. Over half a century later, Casella now oversees Casella Family Brands (CFB), a vinous empire that sells hundreds of bottles of wine around the world every minute of the day. In fact in the time it takes you to read this article, wine drinkers around the glob...
Peter Lehmann VSV
In 2014, the family behind one of Australia’s most successful wine brands, [yellow tail], purchased the famous Barossa winery Peter Lehmann Wines from Swiss based The Hess Group. It followed the death of Peter Lehmann in 2013, who had founded the winery in 1979. It continues the rise and rise of Casella Family Brands, who produced their first bottle of wine in 1969 at their Farm 1471 near Griffith...