You know it’s funny, when I go to a wine tasting I always try to take someone along with me. I want to see what the average person on the street thinks of a wine. I might think they are fantastic wines, but I’m a cork dork, while my mate might say they are average at best and that the $10bottle we had last night was better. I think it’s about ageing, they think it’s about drink now and so on, it’...
Beer is remarkable. It can raise emotions and opinions in the same way as politics and religion. People who drink beer generally have a view on the it. Sometimes it’s the ad’s, more-often it’s the over-all brand or price, often quite oft handed responses like “oh they make shite beers” Last year I reviewed Summer Bright Lager, that column was criticised, labelling my reacti...
Gee, the big boys of brewing must spend some money on marketing research. Working out when to release a beer, how to market it, what to make it look like and so on. The team at XXXX for example couldn’t have got their new low carb release “XXXX Summer Bright Lager” any more spot on for timing and appearance… perhaps they should have spent the same amount on creating a better taste though. T...