james

Boag’s Epicurean

Craft beer snobs and Hop Heads can either make or break a beer, especially with the use of modern media like Facebook. Earlier this year, in April to be exact, the team at James Boag’s Brewery released a new label simply called “Epicurean”, two beers that were created to match with food. I have to admit it was pretty hard not to have a go at them immediately as they seemed to have flooded my Faceb...

John Boston Beers

The really big boys of brewing, the multinationals for example,  spend a lot on market research and marketing, in some cases more than the GDP of a small country, working out when to release a beer, how to market it, what to make it look like. The aim is to create a brand that has a very distinctive image in terms of packaging and is easily marketed, leveraging off other arms of company (if there ...

Australia Day 2014, Music and beer

The beer industry is in a funny sort of spot lately. The average consumption of beer is decreasing, but yet the growth in craft beer has never been more active than it is now. There has been more craft breweries pop up over the course of the last few years than there are pimples on a teenage school boy. One of my mates recently said it was kind of like the music scene during the late 70’s and earl...

Winter Warmers

Shorter daylight hours, needing to put socks on while I’m home, and even looking at getting old footy guernseys out for warmth….it all means that the Bledisloe is just around the corner! It also means that I can start trying to convince you to start cracking those bigger, fuller tasting beers. You know the ones I mean, the ones that you pour into a glass, and enjoy while out on your patio wi...

Fourex XXXX Bitter

We had mates stay with us over the weekend and between telling old stories, mostly full of lies, making fun of each other’s short comings, we watched Transformers 2, and to dull the disappointment I felt while watching it, I resorted to a few XXXX Bitters. I grew up watching Transformers, Macross and most other 80s cartoons (who remembers Marshall Bravestarr). I even owned an Optimus Prime and Sou...

Camping Drinks

Ahh ‘tis the New Year and I’m busy marking off all the long weekends with camping and fishing. And with that in mind I thought I’d share my top Four FOR Camping. These are just something a little different from taking the usual Bundy or Bourbon or UDL. Things that just help to make more room; are lighter or just make things go easier while the kids are fighting, the boat won’t start and the sand f...

James Squire Golden Ale

Some things just go well together: Axel and Slash; John, Paul, George and Ringo; Jake, Elroy and their “Mission from God”; Magnum PI and Ferrari’s; “Evel” Knievel and broken bones. But nothing rarely goes together better than the footy and cold beer.  And over the weekend while watching not nearly enough hours of my teams winning in the NRL, AFL and Super 14’s, I washed down the sweet ...

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