So its taken me a little while to get around to reviewing this drop from the Lion owned James Squire. I never managed to get my hands on the original 2018 release up here in FNQ but happened to find the 2019 in one of the mega liquor stores locally, where I should mention you are are able to purchase it online still. There is a great back story to The Wreck, which I don’t have space to go in...
Craft beer snobs and Hop Heads can either make or break a beer, especially with the use of modern media like Facebook. Earlier this year, in April to be exact, the team at James Boag’s Brewery released a new label simply called “Epicurean”, two beers that were created to match with food. I have to admit it was pretty hard not to have a go at them immediately as they seemed to have flooded my Faceb...
The really big boys of brewing, the multinationals for example, spend a lot on market research and marketing, in some cases more than the GDP of a small country, working out when to release a beer, how to market it, what to make it look like. The aim is to create a brand that has a very distinctive image in terms of packaging and is easily marketed, leveraging off other arms of company (if there ...
The beer industry is in a funny sort of spot lately. The average consumption of beer is decreasing, but yet the growth in craft beer has never been more active than it is now. There has been more craft breweries pop up over the course of the last few years than there are pimples on a teenage school boy. One of my mates recently said it was kind of like the music scene during the late 70’s and earl...
Ahh ‘tis the New Year and I’m busy marking off all the long weekends with camping and fishing. And with that in mind I thought I’d share my top Four FOR Camping. These are just something a little different from taking the usual Bundy or Bourbon or UDL. Things that just help to make more room; are lighter or just make things go easier while the kids are fighting, the boat won’t start and the sand f...
Some things just go well together: Axel and Slash; John, Paul, George and Ringo; Jake, Elroy and their “Mission from God”; Magnum PI and Ferrari’s; “Evel” Knievel and broken bones. But nothing rarely goes together better than the footy and cold beer. And over the weekend while watching not nearly enough hours of my teams winning in the NRL, AFL and Super 14’s, I washed down the sweet ...